Wii Fit is the latest extension of Nintendo’s strategy to target the mass market.

Wii Fit, using the new, included balance-board peripheral, tracks each player’s weight, and provides a multitude of activities designed to be a part of a daily exercise regime. Despite a higher than normal retail price, the Wii Fit was bought by around 1 in 10 Wii console owners over its first two days on sale in the UK.